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Light Up The Sky | Expand Project – Educational Campaign
Light Up The Sky is a creative design and marketing agency that helps clients bring bright ideas to life with intimate design experiences.
design, marketing, illustration, Toronto, Light Up the Sky
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Expand Project – Educational Campaign

Category
Art Direction, Branding, Campaign, Design, Illustration
Tags
Art Direction, Campaign, Creative lead, Identity, Light Up The Sky, Social Media Campaign, Suzy Malik
About This Project

As the creative lead working with the Art & Science agency, we developed the Expand Project as a social media-based campaign that featured a series of explainer animations to help educate queer and trans young adults about smoking and vaping. This campaign was conceived for The Canadian Cancer Society and The Ontario Tobacco Research Unit through a co-creation project with queer and trans youth.

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Inside scoop – some of the youth involved in the co-creation process recorded the voiceovers featured in the animations.

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Here is the highest-performing ad on social media and the companion full-length explainer video.