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Light Up The Sky | The Expand Project – Conversations with Yourself
Light Up The Sky is a creative design and marketing agency that helps clients bring bright ideas to life with intimate design experiences.
design, marketing, illustration, Toronto, Light Up the Sky
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The Expand Project – Conversations with Yourself

Category
Art Direction, Branding, Campaign
Tags
Branding, Campaign, Creative lead, Identity, LGBTQ2S, Light Up The Sky, Social Media Campaign, Suzy Malik, The Expand Project
About This Project

As the lead creative strategist working with the Art & Science agency, we developed a series of video ads based on a popular TikTok set up that had younger queers get the magical opportunity to talk to their older selves about their lives, mental health and smoking. These videos were written and produced for the Expand Project’s social media campaign. They were intended to help generate some awareness among queer and trans young adults about smoking and vaping in their communities.
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This campaign was conceived for The Canadian Cancer Society and The Ontario Tobacco Research Unit.
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